Business & Data Solutions for Travel & Leisure

Every strong brand relationship starts with getting to know your customer better. We have a vast array of Travel and Leisure specific variables which you can select on or append to acquire, retain or re-engage with customers based on their holiday preferences and interests to power your marketing activities.

Utilise your customer and prospect data with actionable insights with our GDPR and PECR compliant marketing data accompanied with the highest standard of due diligence. There is transparency of sources and a trackable permissions library. We have hundreds of selectable variables to enhance your data and add insight. We are unrivalled in being the only data universe offering prospect and customer enhancement data which has been validated and proven to be recently transacting.

Market Leading Data

We have an extensive set or market leading data that can help you enrich your data.

Basic Insight

Profiling

Complex Modelling

Segmentation

Get to know your customers

Our Travel and Leisure data services allow you to gain valuable insights into your customer and prospect data. We use a range of analysis, from basic insight and profiling, through to complex modelling and segmentation, to help turn raw data into actionable knowledge.

Data driven insights

Our data services deliver significant insights for Travel and Leisure brands.

Lifestyle

What do your customers look like? What are their hobbies, where do they spend their money?

Transactional

What do your customers buy, who are your most valuable customers, and where can you find them?

Media

Where and when is the best place to communicate with your customers? Do they prefer text or email?

Our insightful analysis of your data can inform powerful marketing campaigns, and alongside optimised data management solutions for analytics, allow you to connect with your customers and data on a meaningful level, enabling data-driven decisioning across your organisation.

Unlock value and maximise ROI

Unlock the true value of your data and maximise your ROI with our market leading leisure data services.

GDPR and PECR compliant marketing data with the highest standard of due diligence

Transparency of sources and trackable permissions library

Hundreds of selectable variables to enhance your data and add insight

Unrivalled data universe offering validated and proven prospect and customer enhancement data

Using proven solutions

Media & Campaign Planning

We deliver acquisition and retention strategies using insight-driven recommendations to optimise your marketing budget. Harnessing the value of consumer insight, we cover a vast range of multi-media channels to deliver highly-targeted campaigns.

Prospect

Prospect is the most comprehensive, clean, accurate and responsive consumer prospect data available in the UK, enabling you to communicate with relevant prospect segments in the right way, build quality customer relationships, and increase marketing ROI.

Direct Mail

We deliver highly-targeted direct mail marketing allowing you to target the right customers. Our direct mail databases contain over 50 million consumer records and can be tailored with over 900 variables to meet your campaign objectives.

Data Cleansing

Ensure your customer and prospect data is accurate, up-to-date and GDPR compliant with our market-leading data suppression for goneaway, deceased, and home mover data. Automate your data cleansing with our self-serve platform, API and embedded CRM tool.

Single Customer View

Get a complete, holistic view of individual customers and prospects with our SCV data services. We combine and consolidate all of the data you hold on customers into one single database, enabling you to market more precisely and improve your marketing ROI.

Data Management (DMSA)

Addressing your unique business needs, we deliver bespoke, end-to-end data management solutions and analytics capabilities to successfully manage the variety, complexity and volume of your data.

Delivering real benefits

Implementing Data Management Infrastructure

60%

reduction in reporting time

CASE STUDY

Acquisition Strategy for Attracting New Customers

800%

uplift in ROI

CASE STUDY

Cold direct messaging and partially addressed mail campaigns can deliver up to

137.5%

increase in response rate

Cold direct messaging and partially addressed mail campaigns can deliver up to

336%

of ROI target

But don't just take our word for it

Sagacity's Data Expertise Drives M6toll Traffic Analysis

Gavin Revell - CIO, Midland Expressway Ltd

“The effective use of data will be increasingly critical as we see a recovery to pre-COVID-19 traffic levels and the lifting of travel restrictions, coupled with the trend for staycations. Working with Sagacity to put data to even better use will ensure we continue to develop products, offers and incentives that provide extra flexibility, convenience and value to those using the M6toll road. That's both for regular local journeys, and the for 70% of M6toll traffic that uses the road for travelling through the region. Like any progressive business, we know that data is an asset. By working with Sagacity, we are harnessing internal and external data, making it work even harder for us going forward."

PRESS RELEASE

Campaign planning services for Travel & Leisure brands

No channel works in isolation, and when it comes to campaign planning, it’s vital to measure the impact of each channel against another. Our holistic, insight-driven planning strategies provide our clients with the confidence that every pound spent is being optimised.

Using the most relevant channels to deliver the highest return on investment, we can offer support in both offline and digital channels, including Email to reach your target audience and deliver immediate and efficient acquisition, Socials using identifiers to match demographic, lifestyle, channel preferences and attitudinal information, as well as Direct Mail with support for partially addressed mail and inserts.

We join the dots...

Get in touch to find out how we can help your business address its current challenges

Contact us now