As the mobile and fixed-line market becomes more saturated, telecoms companies need to look beyond customer acquisition and increasing market share, to focus on securing customer loyalty and maximising revenue and profits from their existing base.
With increased competition driving down prices; convergence of services and devices; the elimination of roaming charges across the EU; and 5G just around the corner, more than ever telecoms companies need to understand which of their customers, products and channels are most profitable and how they can optimise these to increase value.
Challenges with identifying profitable new customers at point of sale
Lack of understanding of which channels provide the most valuable customers
Problems understanding which customers to retain and how much investment to put into retaining them
Lack of qualitative information to decide which products and devices to sell to customers
Increasing levels of voluntary and involuntary churn
High levels of overdue debt and fraud
Balancing in year value without eroding long term value
We have decades of experience of working with some of the best-known providers in the industry, and have a proven track record of delivering business benefits using our range of solutions tailored for Telecoms.
£4 million in commission payments through comprehensive review of tariff strategy.
£6 million in handset subsidies through changes to telecoms sourcing strategy.
£1 million through enhancements to the Cost to Serve processes.
Using our Value Based Management solution to drive handset subsidy reduction.
Get in touch to find out how we can help your business address its current challenges