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Retail
Our proven data-driven retail solutions improve customer journeys and engagement, delivering increased profits
Supporting retail brands every step of the way!
We have a proven set of retail data solutions and services to help you achieve your objectives. Get access to prospect data with Prospect, or enrich your existing retail data with Enhance. Our data services can be tailored with retail specific variables and trusted retail data solutions that will help you acquire, retain, or re-engage with your customers.
No one channel works in isolation, and it is vital when campaign planning to measure the impact of each channel against another. We take a holistic, insight-driven approach to media. This allows us to provide our clients with planning strategies they can feel confident in. We ensure that every pound spent is being optimised, and we use the most relevant channels to deliver the highest return on investment.
Offline and Digital Channels
We offer support in both offline and digital channels including:
Speak directly to your target audience to deliver immediate and efficient acquisition strategy
Use personal identifiers to match demographic, lifestyle, channel preferences and attitudinal information to the right person
Through partially addressed mail and inserts, again, you can advertise directly to your desired customer
Retail Data
In recent years, we have seen a major shift in consumer purchasing behaviour. With online shopping creating an abundance of data, utilise data analytics and enhancement tools to help your business uncover trends and patterns, and then predict outcomes. In turn, this allows retail companies to:
Deliver personalised and targeted promotions and sales that are more likely to convert
Optimise your marketing and advertising spend and put your product in front of the right people, at the right time
Better predict supply and demand and don’t waste your resources on stock that won’t sell
Long live the catalogue...
Consumers crave personal interaction and tangible communication. When executed thoughtfully, responsibly and compliantly, direct mail can deliver compelling results. When we first descended into lockdown in 2020, 40% of people either agree or strongly agree that Direct Mail has become an important part of this new routine. Our recent work with an outdoor clothing and equipment retailer saw an 86% rise in sales after a catalogue mailing campaign.
Using proven solutions
Prospect is the most comprehensive, clean, accurate and responsive consumer prospect data available in the UK, enabling you to communicate with relevant prospect segments in the right way, build quality customer relationships, and increase marketing ROI.
Direct Mail
We deliver highly-targeted direct mail marketing allowing you to target the right customers. Our direct mail databases contain over 50 million consumer records and can be tailored with over 900 variables to meet your campaign objectives.
Make your data meaningful, purposeful and targeted with data enrichment - enhancing your data with valuable information about individual customers for informed marketing activities. Enriched data ensures your budget is spent on the right customers, removing wasted time and money on low quality leads.
Delivering real benefits
50%
cost saving
50%
increased revenue share
We join the dots...
Get in touch to find out how we can help your business address its current challenges
