Driving New Product Sales Using Social Listening

A leading retailer for home and garden appliances wanted to create a campaign for a new and improved hedge trimmer. Previous campaigns had seen generally low response rates and they wanted to use a new channel to identify the best customers for the product.

We used social media listening, for example “cut the hedge last night” and “front garden looking great, but the hedge needs some work still”, and property data to find households we were confident actually had hedges on site.

See how our social listening and integrations created an instant increase in response rates and uplift in sales.