Sagacity & AI

We are at the forefront of data innovation and we harness the power of AI and Machine Learning (ML) to help businesses unlock deeper insights, drive smarter decisions, create value and scale with confidence.

Our approach is rooted in a deep understanding of data, how to structure it, analyse it, and turn it into strategic value. We believe that AI is not just a technology, but a transformative force that reshapes how industries operate and how people work.

SagacityApps Powered by AI

Fuelled by combining 20 years of customer intelligence, operational experience and AI to drive decisions, SagacityApps will provide a seamless data and product experience with capabilities to storyboard outcomes, demo our products, perform self-serve analytics and much more. We’re putting ease of access and control in the hands of our clients with clear ROI and value - Sagacity 2.0 is coming!

Solving business challenges with AI and ML

We pursue AI and ML not because they are trending, but because they solve real, complex problems that traditional methods can’t. From automating critical workflows to predicting outcomes with high precision, our solutions are built to deliver measurable impact. We focus on responsible, transparent, and high-performance AI that our clients can trust.

Customer Segmentation

With years of experience in applied AI, we combine proprietary in-house datasets with client data to unlock high-value customer segments. Our ML-powered segmentation models identify profitable clusters, flag segments at risk, and support personalised campaign strategies that drive engagement and ROI.

Acquisition & Retention Propensity Models

Leveraging one of the UK’s largest marketing datasets, we train bespoke ML models tailored to each client’s unique audience and goals. Our models generate data-driven recommendations that optimise acquisition and retention efforts - reducing noise, refining targeting, and maintaining strong conversion rates with leaner campaign volumes.

Churn Propensity Models

Our churn prediction engine uses advanced ML techniques and deep customer lifetime value modelling to accurately forecast churn risk. By detecting behavioural signals and decay patterns, we empower clients to take proactive retention measures, protecting long-term revenue streams.

Vulnerability Models

By integrating marketing signals with predictive ML, our vulnerability models detect at-risk customer segments before issues escalate. This early warning system has helped clients mitigate financial exposure, improve customer care, and maintain healthier portfolio performance.

Address Matching with Neural Networks

Using a proprietary Recurrent Neural Network (RNN) architecture, we provide precise address identification across the UK — even for incomplete or noisy inputs. Our AI system fills in the blanks, corrects inconsistencies, and ensures geographic data accuracy at scale.

Route Optimisation

Our ML-based route optimisation models help clients cut travel costs by identifying the most efficient paths based on distance, time, and operational constraints. By also factoring in optimal start times, we deliver smarter logistics decisions and real-world savings.

Operations & Logistics Optimisation

We develop AI-powered optimisation engines for complex logistics environments. From scheduling and resource allocation to delivery timing and throughput maximisation, our models handle high-dimensional problems that traditional methods can’t, resulting in faster, leaner operations.

NLP & Agentic AI Solutions

With the explosion of unstructured data, our NLP capabilities - powered by state-of-the-art LLM models - help clients automate data discovery and analysis. Our custom-built agentic AI chatbots retrieve precise, contextual answers from internal data, streamlining workflows and boosting productivity.

Proven Use Cases

Profitable Audience Targeting

Using a wealth of first-party data, we applied machine learning models to cluster our financial client's customer base into distinct audience segments based on investment behaviours, digital engagement and financial signals. This intelligence and customer-first strategy enables the client to focus on engaging and acquiring the most profitable audiences, maximising marketing ROI.

Fast & Scalable Address Intelligence

Our proprietary deep learning model for high-performance address matching, combines custom-trained tokenisation, transformer-based encoders, and a unique Siamese-style architecture optimised with advanced metric learning techniques. With capability to match against tens of millions of address records in real time, it delivers unmatched accuracy for enterprise-grade address intelligence.

Cost reductions via manual input optimisation

We identified an inefficiency in contract reviews for our cloud storage client and implemented an automated solution using Large Language Models. By embedding all contracts into a vector space and applying a Retrieval-Augmented Generation approach, we enabled the querying of contracts using natural language, saving costs on hundreds of annual hours of manual review time.