Social Media Listening: The Marketing Trend of 2023!

Social Media Listening is a powerful means of helping brands tap into global social conversations across social media platforms.

Using a comprehensive view of keywords, hashtags, brands, topics, industries, and multimedia content, marketers can uncover trends, pick up on new behaviour and analyse sentiment.

How does it create value?

Social Listening can help brands better understand their customers, resulting in more targeted marketing to improve customer engagement, stronger customer loyalty, and increased ROI. This is done through:

Real-time customer insights:

Track and collect customer sentiment to fully understand how consumers are engaging, reacting, and conversing about your products and services. Hear from the real people actively discussing your brands online – it’s the best way to gain reactive, real-time customer insight.

Competitor monitoring:

Monitor your industry and competitor activity online. Understand where your products and service fit in the marketplace and develop new marketing activities to counter competitor campaigns.

Avoiding brand damage:

Get real-time alerts on positive and negative brand engagement. Handle negative reviews and PR before they escalate and jump on positive feedback to create reactive communication.

Lead generation:

Gather consumer insights on keywords, brands, and conversations to create targeted prospect lists for your brand.

Tracking industry trends:

Understand, observe, and respond to the latest updates and conversations within your industry or service.

Social Listening Data

Using unique access to real-time social data, we can connect data from multiple social platforms in varying ways, including tracking hashtags and collecting data regarding followers.

By collecting and hosting vast amounts of unstructured data and turning it into meaningful insight. We derive behaviours from over 4,000 social data attributes. We don’t use 1-to-1 matched data but rather a modelled cohort of behavioural nodes derived from our social data attributes; this includes brands followed, topics, and how individuals post on social media.

This data is delivered via our data products, but we can also collect and deliver bespoke behaviours for you by understanding what is essential to your businesses and what matters most to your customers, including interests, emotions, and values. We can collect specific keywords and brand followers and pick up on sentiment.

Combining this social data with other data assets can provide far broader insights than social listening alone. Where contact permissions permit, we can reach these audiences through Direct Mail, Email, Telephone/Mobile, and digitally.

Understand the nuances around customer and prospect behaviour:

By enriching your customers with our mindset data, you can see these customers have different reasons to buy.

Reasons include: 

• Customers Mindsets
• Teams (Football Teams)
• Top Interests
• Causes (Charities supported)
• Favourite brands
• TV Shows
• Media they follow
• Influencers & Trends
• Sentiment on a competitor
• And more…

This data is used to deliver the right content, to the right customers, via the right channel.

You can also identify behaviours that are relevant and timely including:

• Divorce
• Online news sites
• Charity donations and causes
• Climate & Green issues
• Subscription services
• Mobile provider
• Style conscious
• Personality type
• Gamers
• Travel Lovers
• Recycling & eco-conscious

Platforms

Indicate which platforms your customers are using and how they are using them.

Get in touch to find out more about Social Listening