Sagacity Data Solutions Go Live on Databricks Marketplace

New partnership with Databricks will help customers accelerate AI and hyper-personalisation through seamless access to the UK’s richest consumer datasets.

Thursday, 19th June 2025, London, UK: Sagacity, a leading UK data intelligence company, today announced that its extensive library of fully-permissioned UK consumer datasets is now available on the Databricks Marketplace – one of the most trusted platforms for secure data sharing and AI collaboration.

The partnership removes common data bottlenecks and gives businesses instant access to more than 900 individual-level consumer attributes – accelerating time to value across AI initiatives, enabling more personalised experiences and driving data-led decision-making.

With Sagacity’s enriched, compliant and highly granular data now discoverable through the Databricks Marketplace, organisations can gain a deeper understanding of both customers and prospects. And to support rapid adoption, Sagacity will also offer accelerators and support to help organisations deploy, analyse and activate their data even faster.

Key customer benefits include:

Unrivalled consumer data coverage through the UK’s largest permissions-based dataset:
Access over 900 individual-level attributes sourced from more than 10 trusted partners – including funeral parlours, local authorities, and a major credit bureau – with proven compliance and transparency. Every dataset has a full audit trail and is traceable, so Sagacity can show exactly when and where permissions were captured and obtained, supporting organisations’ regulatory and ethical data responsibilities.

Accelerate AI and personalisation objectives through better data and outcomes:
Eliminate errors caused by outdated systems and fragmented sources. Sagacity’s data improves accuracy and recency, enabling businesses to model, predict and personalise with confidence. Ready-to-use data accelerates experimentation, model development and insight generation without complex ETL or data wrangling.

Frictionless marketplace-enabled efficiency, integration and collaboration at scale:
Easily find and integrate Sagacity’s datasets directly within Databricks using built-in AI and analytics tools to reduce engineering overheads with direct, governed access. Support for multi-party data sharing and joint analytics helps foster collaboration, while maintaining full control with audit trails, lineage tracking and granular access management to ensure transparency, trust and compliance.

“We have seen a huge uptick in demand for hyper-personalisation and AI use cases – but these rely on fast, seamless access to high-quality, compliant data,” comments Ben Hodge, Data Product Director at Sagacity. “Right now, getting that data is painful. You have to request it, clean it, align it with internal systems, load it into databases, check for permissions and wait on resources across multiple teams. By the time you’re ready to use it, the value is often gone.

That’s why we are so excited to be partnering with one of the biggest players in the data market, Databricks. They remove the friction or accessing data, letting teams access compliant, ready-to-use data directly in their cloud environment – without getting stuck in the ever-growing IT waiting list. It means analysts can get started faster, test predictive models sooner and deliver value more quickly. We see this as the future for data procurement – giving users direct access to trusted datasets to enable faster innovation, smarter decisions and real confidence in the data they use.”

From today, the following Sagacity data products will be available to businesses on the Databricks marketplace:

• Enhance Core: One of three products of the Enhance data set focusing on the individual person. Provides an in-depth view of 90m+ individuals, including indicators of who they are, stage of life, who they live with, and interests.
• Enhance Property: Provides customers insights into 30m+ UK properties, including property type, number of bedrooms, and current market value.
• Enhance Geo: A postcode level product, offering customers locational and societal insights for marketing and product development.
• Intra: Segments consumers by demographic, behavioural, and geographical factors, to improve the relevancy and accuracy of customer’s marketing efforts.
• Smart Link: Connects 450m+ data points across sources to create a unified customer view for cross-channel marketing, from postal to digital.
• Goneaway Suppression File (GAS): Contains 120m+ monthly updated property records to avoid wasted marketing to unreachable contacts.
• Goneaway Suppression Reactive (GAS-R): Tracks 18m+ movers and 8m+ new property occupiers monthly to target relocation-driven prospects.
• The Bereavement Register (TBR): Contains 14m+ records of deceased individuals to prevent inappropriate contact – data sources include TBR website registration, Funeral Directors and NHS.

“One of the key strengths of our product suite is how the tools work together to deliver progressively deeper insights – it’s a true benefit multiplier,” continues Hodge. “You might start with Enhance to understand your customers, but then layer in tools like Smart Link, and Goneaway or Deceased data to ensure accuracy and completeness. This supports the full customer journey – from understanding who they are, to how you can engage with them. And with everything available via the Databricks platform, integration is seamless.”

About Sagacity

Sagacity are the data intelligence people. Founded in 2005, they help consumer facing businesses increase customer engagement and make more money, by digging into the data businesses already have and combining it with data, insight and action to drive value. Trusted by over 350 brands across Utilities, Telecoms, Retail, Insurance and more, think of Sagacity as your data co-pilots for sales, marketing, ops, billing, credit and debt. Clients typically see 5x returns within the first few months through an increase in number of customers, accurate billing, and higher debt collection rates.