How to Identify and Track Customers Across Digital Platforms

There are many reasons why businesses may want to use audience ID as part of their marketing strategy. We’ve put together our top ten benefits

What is Audience ID?

Audience ID is a tool to identify and track individuals across various digital platforms and devices. It allows advertisers and marketers to identify, understand and engage their target audience better and create more effective advertising campaigns.

Creating an audience ID typically involves collecting various data points about an individual, such as their IP address, email address, or device ID.

These data points are then combined, or combined with third party data, to create a unique identifier that can be linked to that customer across different platforms and devices.

Once an audience ID has been created, advertisers and marketers can target specific individuals with personalized advertising messages. Resulting in increased effectiveness of advertising campaigns by reaching people who are more likely to be interested in your products or services.

Overall, audience ID is an essential tool for modern digital marketing, allowing businesses to understand their audience better and create more personalized and effective advertising campaigns.

Top ten reasons to use automated digital techniques (Audience ID) to target your customers:

There are many reasons why businesses may want to use audience ID as part of their marketing strategy. We’ve put together our top ten benefits:

1. Better targeting:

Audience ID allows businesses to target their advertising messages to the right people based on their behaviour, interests, and demographics, resulting in higher engagement and conversion rates.

2. Personalisation:

Audience ID allows businesses to personalise their marketing messages to individual customers, creating a more engaging and personalised experience.

3. Improved ROI:

Targeted advertising campaigns result in better engagement and higher conversion rates, leading to improved ROI for businesses.

4. Increased efficiency:

By targeting specific audiences, businesses can reduce advertising spending on people unlikely to convert.

5. Deeper insights:

Audience ID provides valuable insights into customer behaviour, preferences, and demographics, which can be used to inform product development, pricing, and other strategic decisions.

6. Competitive advantage:

By using Audience ID to create personalized and targeted marketing campaigns, businesses can gain an edge over their competitors.

7. Multi-channel engagement:

Audience ID allows businesses to engage with customers across multiple channels, including social, digital, and offline, creating a seamless and integrated customer experience.

8. New customer acquisition:

Businesses can identify new growth opportunities and acquire new customers by identifying look-alike audiences based on existing customer segments.

9. Better customer relationships:

Personalized and targeted marketing messages based on Audience ID can help businesses build stronger customer relationships.

10. Flexibility:

Audience ID can be used in various marketing channels and strategies, making it a versatile tool for businesses looking to optimize their marketing efforts.

In addition, Audience ID can be used to create customer profiles and segments, which can help businesses better understand their audience and identify new growth opportunities. This information can also be used to engage with customers across multiple media channels, including social, digital, and offline.

Audience ID helps businesses optimise their marketing efforts by providing valuable insights into their audience's behaviour and preferences. This information can be used to create more effective marketing campaigns, build stronger customer relationships, and identify new growth opportunities.

To find out how to use Audience ID for your customers, get in touch today.