Unleashing the Magic of Mail

How donors engage with their mail and why it makes sense to use it for acquisition

In this report from Marketreach and Royal Mail, see a deep dive into mail and the top ten charity mailers. It explores charity mail - those who are using advertising mail combined with mail content "request for a donation" as the closest proxy for cold mail. Supporting this is a close look at how each age group interacts with this type of mail. The report also highlights how you might consider using JICMAIL to hone your targeting and help you reach the best prospects from your campaigns.