Single Customer View

How Can You Achieve This?

From a customer’s perspective contracting with a single provider is a convenient way of managing multiple products or services but from the company’s perspective it can be very different.

This is a common problem in many mature and growing businesses where customer information for the individual has been captured separately using different processes and systems, causing multiple different versions of an individual customer’s information to be created. The solution? A Single Customer View (SCV).

Single Customer View provides deeper insights into your customers by combining several data insights into a single, streamlined view. SCV is usually located in a Data Warehouse, made up of multiple datasets fed from multiple sources. This unified view allows the organisation to analyse past customer behaviour to effectively target future customer interactions, such as marketing, sales and collections processes as well as meet regulatory requirements. We have developed a solution that fixes the quality of our customer’s data and presents a single view of a customer allowing our clients to benefit from improved data quality for all of their customers as well as providing a single view of the customer enabling them to manage their customers with multiple products or services seamlessly.