New Personal Data Law

The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – will have huge consequences for the marketing industry, but, as ever, many businesses are in the dark about what the overhaul means for them and their operations.

Our Data Quality and Governance Manager, Andy Bridges, has penned a series of articles explaining the changes and implications of the DPDI Bill. The second focuses on the new personal data law, looking at how it is defined, and how and where it impacts businesses. Getting under the hood of the detail is where it begins.