How Communication Service Providers Can Use Data to Drive M&A Success

4 of the 10 biggest transactional mergers of all time involved Telecoms. However, communication service providers (CSPs) often struggle to merge the data when bringing together their customer bases. It all comes down to implementing a clear data strategy to ensure a successful M&A. Mergers and Acquisitions are becoming more common as CSPs compete to expand their market share, open new revenue streams and diversify their products.

Technology integration is the second most commonly cited challenge when it comes to M&A deals - how can it be tackled in order to drive success? Essentially, in order to ensure a sustainable M&A, there needs to be a clear data strategy that ensures both customer satisfaction and business growth. Data must be cleansed early in the process in order to ensure a smooth integration and allow the analytics layer to be applied correctly. From here, the company can prove the value of the merger to customers by offering new services, and providing faster, more consistent customer service. In the long run, a better data strategy will allow the new company to hold their competitive advantage, gain a larger market share, and reap a return on investment.