DPDI Record Keeping

The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – will have huge consequences for the marketing industry, but, as ever, many businesses are in the dark about what the overhaul means for them and their operations.

Our Data Quality and Governance Manager, Andy Bridges, has penned a series of articles explaining the changes and implications of the DPDI Bill. Our third article switches attention to record keeping under the new DPDI Bill, dissecting the implications for businesses and how it impacts their direct marketing activity. Getting under the hood of the detail is where it begins.