Are You Addicted to Bad Data? Get Clean and Stay Clean

The exponential growth of data and its strategic importance to organisations of all sizes, has thrust the issue of data quality into the spotlight. We are now well and truly embedded in the 4th industrial revolution. With the transformative development and adoption of technology has come the dramatic increase in the volume and importance of the fuel that drives that technology – data. Its growth and its impact on consumer and businesses has been incredibly dramatic.

The stats are staggering – IBM research from 2019 calculated that 90% of the data that exists today was created in the last two years and the IDC estimate that over 2.5 quintillion bytes of data is created every day at the current pace. Stop and think about that for a moment. That’s a phenomenal amount of data to collect, process and hold, however data savvy you are! And with this vast – and ever growing – volume of data comes greater responsibility. In the GDPR era, that responsibility has legal implications and the potential for business damaging fines and reputational damage.

The old adage ‘garbage in, garbage out’ has never been more true or more important for businesses. Good quality data means better business decisions, better marketing and more profitable relationships. Ultimately, the message is simple – treat your data assets with the respect and care they deserve and reap the many rewards. By drawing on authoritative industry research, this report examines the scale of 'bad data', its implications for businesses and what can be done about it affecting everyone in society, not just lower income groups, and reveals the risk of vulnerable people slipping through the net.

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