ULEZ expansion and what it means for auto brands

The expansion of the ULEZ (Ultra Low Emissions Zone) and what it means?

As of Monday 25th the ULEZ now stretches from central London to the boundaries of the North and South Circular roads, covering just over 140 square miles! That’s 18 times the size of the original ULEZ (and a lot more postcodes to cover). Now containing just over 3.8 million people, families, schools and companies, all in the process of replacing vehicles no longer meeting the ULEZ standards for greener alternatives.

The expansion has been brought into tackle poor air pollution in the capital city from petrol and diesel vehicles that don’t meet the Transport of London standards, and already seeing incredible results:

ULEZ has saved around 12,300 tonnes of CO2 emissions to date!

It is estimated that 1 in 5 vehicles will be affected by this and liable to the daily charge from this month. Government schemes have been launched to help those within the boundaries of the ULEZ switch their old motors for electric or hybrid alternatives or scrap the old motors all together. Small businesses and charities have also been offered incentives to upgrade fleets to an electric alternative. However, the loans are shortly running out and as we all know, a new car is an investment, particularly to those in low-income households.
Our latest Green Index Model in conjunction with More Metrics, has revealed how green behaviour differs across the UK and the expanding ULEZ boundaries:

• The more children in a family, the more likely they are to have environmental concerns.
• Those with no children are 19% less likely to be green.
• 18 – 24-year-olds are 60% more likely to be concerned about the environment.
• And much more …

Giving a greater insight into the sustainability preferences of the UK population at postcode level, and, giving brands the ability to tailor communications to those seeking green alternatives; especially to the automotive sector helping households move to more sustainable motors.

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