Three enablers that can take RMNs to the next level 

Retail Media Networks (RMNs) have experienced rapid growth, amassing $136 billion in revenues last year in the digital advertising landscape. By selling advertising space on their own websites and apps, RMNs enable retailers to open additional revenue streams and are projected to become more valuable than traditional channels such as TV.

In order for RMNs to keep moving forward, achieve ever-increasing targets and attract ad-spend from other industries, they require a deeper understanding of audience segments. At present revenue opportunities are being left on the table as low match rates between RMN audiences and third-party platforms have meant RMNs are not maximising their audience reach.

To unlock their full potential and build foundational systems necessary for achieving multi-channel advertising success, retailers need to focus on three crucial enablers, the three Is: Integration, Insight, and Infrastructure.